The Project

An established leader in the social media management space, HootSuite needed to develop pre-marketing, thought-leadership papers aimed at developing executive-level understanding and buy-in of the growing importance social media to business.

In support of its enterprise-level product, these 3,000-word papers educate the C-Suite on the fundamentals of deploying social enterprise-wide and look at case studies, best practices and emerging trends.

There is copious research involved and, yes, more than a footnote or two. If you’re in to that kind of thing, you can request one from the friendly Owls at HootSuite Enterprise.

The Interesting

Social is a revolution in the way business operates. Here’s how HootSuite sees it unfolding.

The Materials
Copywriting: White Papers.